Transparency
What killer-apps.com says :
Enhance the value of relationships with you by enriching the value of the information that you provide.
What we understood :
Don't hesistate to share information when users and partners can add value to this information. Transparency makes a relation much more trustworthy, and sometimes you can discover that your partner or customer has real ideas !
Examples :
Example n°1 : the King Kong (by Peter Jackson) case.
Peter jackson, who had already made the "Lord of the Ring" series, released his King Kong in December 2005. He shared many information (pics, teasers) with King Kong fans, people waiting forward to see the film. And he got many comments about his movie : one of the most important was that his King Kong looked like too young. So, discussing with the fans, he decided to make King Kong even more realistic by giving him a stronger and "older" look.
This is what one of our teachers,, Alban, calls "cocreated value". In this case, both fans and director are happy, because the film is cocreated and the ideas shared. It increases its chances of being successful. Producing a movie is high risk : you never know how the public's going to react. Sharing information with fans could prevent many movies from being failures.
Enhance the value of relationships with you by enriching the value of the information that you provide.
What we understood :
Don't hesistate to share information when users and partners can add value to this information. Transparency makes a relation much more trustworthy, and sometimes you can discover that your partner or customer has real ideas !
Examples :
Example n°1 : the King Kong (by Peter Jackson) case.
Peter jackson, who had already made the "Lord of the Ring" series, released his King Kong in December 2005. He shared many information (pics, teasers) with King Kong fans, people waiting forward to see the film. And he got many comments about his movie : one of the most important was that his King Kong looked like too young. So, discussing with the fans, he decided to make King Kong even more realistic by giving him a stronger and "older" look.
This is what one of our teachers,, Alban, calls "cocreated value". In this case, both fans and director are happy, because the film is cocreated and the ideas shared. It increases its chances of being successful. Producing a movie is high risk : you never know how the public's going to react. Sharing information with fans could prevent many movies from being failures.
Tags : transparency information give away cocreating value movies
