Step 12 : Hire the Children
What killer-apps.com says :
Aggressively populate your organization with young people—-they inherently understand digital technology because they were raised on it, and they provide the best window on the needs of the next generation.What we understood :
Kids are really
cheap labour force…and you don’t need to relocate to find children willing to
help you and your business for free.
Larry
Downes and Chunka Mui advises you to “Aggressively populate your organization
with young people”. There are two reasons for this :
- Kids know more than their parents how to use technologies because they were raised on it. For them using new media is inherent, they don't need to be taught anything about computers contrary to older people.
- It is a good idea to look at the way kids use internet because they inform you about the need of the next generation in terms of using technologies in everyday life.
Mc Donald's achieve to involve children since its creation : the advertising clown Ronald Mc Donald was created in the 1950s, appeared as a TV show character. He is known by 96% of American children.
Recently Mc Donald's partenered with AOL so as to create an internet pilote dedicated to the parents. They were taught how to entertain their children with stories and games. With this pilote Mc Donald's achieve to create interactions it could use so as to use the input of children to develop marketing promotions.
Tags : hire children young innovation generations
