Step 9 : Treat your assets as liabilities
What killer-apps.com says :Recognize that physical assets (like real estate and manufacturing equipment) will limit your competitiveness in Cyberspace. This rule presents huge opportunities for small companies and entrepreneurs, whose advantage is that they have no fixed assets.
What we understood :
Since the first industrial revolution, physical assets - such as real estate, industrial equipement - were considered as the basis for a company's wealth. Within the Net economy things have changed tremendously. From now on these assets can limit your competitiveness in the cyberspace.
In most cases of success story in the Net economy, there was hardly any assests involves, at least at the begining - see Google, MySpace or YouTube. Small companies' interest is not to have fixed assets. They should rely and invest only in digital capabilities that will leverage the brand and the information assets of the organization.
a "pure player" : a firm that has no physical assets and worls only online
a click and mortar company : a company that does business online and offline
a brick and mortar company : a campany with no online activity
Tags : assets liabilities real estate
