Communities of values
What killer-apps.com says :
What we understood :
Leverage the collective
value that your customers and partners can provide to each other by
sharing information and collaborating on issues related to your
products or services.
What we understood :
More than everything, people ar now willing to share experiences with your brand. ore than products, information or services, you have to offer customers a real experience online.
Creating communities is a good way to get this experience. People can share their experiences with each other, compare their lifestyle and their use of the product, find help.
The relation between a brand and its customers is becoming more and more interactive, and customer are being intergrated into the brand's strategy.
Creating communities is a good way to get this experience. People can share their experiences with each other, compare their lifestyle and their use of the product, find help.
The relation between a brand and its customers is becoming more and more interactive, and customer are being intergrated into the brand's strategy.
Evolution of a web-based interaction
(What people found on the Net)
Examples :
Example n°1 : Pepsi Town.
One of the best known brand-based community is Pepsi Town. Pepsi town is an interactive chat place and forum where everybody can log in and meet other 'players'. It's a little like "Second life", the new marketing phenomenon, but it's a bit less developped.
The website really fits to the "Pepsi way of life" : it's all fun and Fresh. The website is divided into "neighborhoods" : The Fido island (from the 7'Up brand), the Pepsi bar, Pepsi FootPlay. All consumers' types are represented, and the brand is everywhere.
The website really fits to the "Pepsi way of life" : it's all fun and Fresh. The website is divided into "neighborhoods" : The Fido island (from the 7'Up brand), the Pepsi bar, Pepsi FootPlay. All consumers' types are represented, and the brand is everywhere.
Example n°2 : Guppy
Guppy is a CMS (content management system) developped for free by a team of freelance devloppers. It can be used as a blog, and it hmany options such as forum, newsletter, gallery, links management...
The website Freeguppy is a platform where the CMs is distributed. There is a large amout of Gyppy friends there, answering questions from newbies, helping the team, creating skins or plugin.The officiel team can rely on those friends to share tasks and work.
It's a community of values, since this community is based on the willingness to share their creations and scripts free, with open source.
Guppy is many distributed via buzz, this community is very important in spreading Guppy to new users.
The website Freeguppy is a platform where the CMs is distributed. There is a large amout of Gyppy friends there, answering questions from newbies, helping the team, creating skins or plugin.The officiel team can rely on those friends to share tasks and work.
It's a community of values, since this community is based on the willingness to share their creations and scripts free, with open source.
Guppy is many distributed via buzz, this community is very important in spreading Guppy to new users.
Tags : communities values value strategy digital marketing
Pages ayant pour tag : communities
- communities : Offer your customers real interactive experiences
