A proxy server is a server used to make connections
with other network services. It was created by the
So the main
risk is that the user’s request can be altered.
Companies often use caching in proxy servers to reduce the load on their networks
Reveal the power of your e-products by following our strategy program. When developping a software or a online service, people are tempted to build the interface with a lot of functions, even if the user does not use them. That is why we should always think about the use if the product before building its interface. As Steeve Krug says in his book "Don't make me think" : " When we’re creating sites, we act as though people are going to pore over each page, reading our finely crafted text, figuring out how we’ve organized things, and weighing their options before deciding which link to click. What they actually do most of the time (if we’re lucky) is glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. There are usually large parts of the page that they don’t even look at. " This means that if you want to build a efficiet interface, you should put the stress on what is necessary and on what people are mostly going to use. For the rest, you sould not hide others functions, but display them in another way, to make them smaller. For instance, the blogging softwate BlogoText particularly simple, it has been designed with simplicity and ease of us...]]>
2 - Cannibalize your market
3 - Treat each customer as a market segment of one
4 - Create communities of values
5 - Replace rude interfaces with learning interfaces
6 - Ensure continuity for the customer
7 - Give away as much information as possible
8 - Structure every transaction as a joint venture
9 - Treat your assets as liabilities
10 - Destroy your value chain
11 - Manage innovation as a portfolio of options
12 - Hire the Children
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13 - Mash-ups
14 - Podcasting
15 - Honeypots, hackerpots
16 - Working, learning online: the benefits
17- open pro...]]>
Podcasting has many applications and much potential for information. On Internet, users are used to read text, but now they can listen to Podcast anywhere. With their Ipod, they can take their "information-to-go".The example of The New York Times
As I wrote it on this french article, the best example of use of Podcasting is probably what the New York Times does.
Every categories of the paper has its own Podcast. There is a schedule day for each of them. This a good way to deliver informations in another way.
The layout for New York Times PodacastsThe content of their Podcasts
Every week, a reporter sums up the headlines to create the "Front Page" Podcast. You also find orginal contents such as cultural activities in New York.
We notice that Podcasting is part of the New York Times strategy to get more readers.Why are they good ?
They understood what is the potential of this kind of technologies :
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- first of all, you can use different sources of information: sounds, videos, text, website, animations: in fact, multi-media. It can be very entertaining.
- then, it's a more intereractive way to learn: you are not passive, listening to the teacher. You participate and speak.
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Examples:
One of the examples given is the use of Google Maps to establish a map of crimes in Chicago. Mash up is often used for geolocalisation. For example, the website Panoramio is a website of pictures from everywhere and everyone, and where you can navigate via a GoogleMaps & GoogleEarth generated map.
Travelistic is aother good example of a mash-up. It includes the video technology such as You Tube and the Google maps technology.
Risks and benefits?
The risks of this kind of activity is that people tend to be very enthusiastic about mash-ups, espacially investors like business angels. They believe that they can make a great amont of money with those concepts.
Unfortunately, most of the time, mash-ups startups don't find their audience. Investing in this kind of activity is not safe : the risk is to loose a lot of money.
What killer-apps.com says :
Build superior digital customer
interfaces that mediate human interaction, providing quick and
efficient automated service at a level defined by the customer. These
interfaces record their interactions, providing a rich store of data
that the company can learn from.
What we understood :
A good example : BlogoText
In our society where technologies are more and more used, this is a really important subject.
For instance, there are products like computers that often need one piece to be changed, and very often the whole use of the computer depends on that piece!
In the same wey, the example of the moneo card is a very good one, if any, since a lot of people have bought this card and in the end they couldn't use it because the technical tools that where necessary were not enough widespread.
Ensuring continuity to the customer starts with the formation of the customer, and must help him know more about the technologies he has bought. 
This is one of the main necessity of our society. A better comprehension of new technologies for instance would allow us to be more efficient.Transparency
Enhance the value of relationships with you by enriching the value of the information that you provide.
What we understood :
Don't hesistate to share information when users and partners can add value to this information. Transparency makes a relation much more trustworthy, and sometimes you can discover that your partner or customer has real ideas !
Examples :
Example n°1 : the King Kong (by Peter Jackson) case.
Peter jackson, who had already made the "Lord of the Ring" series, released his King Kong in December 2005. He shared many information (pics, teasers) with King Kong fans, people waiting forward to see the film. And he got many comments about his movie : one of the most important was that his King Kong looked like too young. So, discussing with the fans, he decided to make King Kong even more realistic by giving him a stronger and "older" look.
This is what one of our teachers,, Alban, calls "cocreated value". In this case, both fans and director are happy, because the film is cocreated and the ideas shared. It increases its chances of being successful. Producing a movie is high risk : you never know how the public's going to react. Sharing information with fans could prevent many movies from being failures.