Podcasting : a new way to publish information
Podcasting has many applications and much potential for information. On Internet, users are used to read text, but now they can listen to Podcast anywhere. With their Ipod, they can take their "information-to-go".
The example of The New York Times
As I wrote it on this french article, the best example of use of Podcasting is probably what the New York Times does.Every categories of the paper has its own Podcast. There is a schedule day for each of them. This a good way to deliver informations in another way.
The layout for New York Times Podacasts
The content of their Podcasts
Every week, a reporter sums up the headlines to create the "Front Page" Podcast. You also find orginal contents such as cultural activities in New York.We notice that Podcasting is part of the New York Times strategy to get more readers.
Why are they good ?
They understood what is the potential of this kind of technologies :
- It gives a proximity with the public: a journalist voice is more "affective" than the way he writes.
- They offer an online content which is related to the paper version : every category has a Podcast version.
- You find links to Podcasts in their articles, in order to cross informations.
